DISTRIBUTION · TRANSFORMATION
BRAND STRATEGY · MARKET ENTRY
Where Leadership
Meets Execution
The operators you call when you are done with strategy decks and need execution to actually happen.
The person who wins the work is the person who does the work.
Partner-led from day one.
Who are Qì
We are not consultants,
We are operators.
Senior operators who spent decades inside the organisations they now advise. They have held P&L and leadership responsibility, restructured businesses and reset distribution models under real market pressure.
Automotive is our key domain.
Execution is our expertise.
Distribution model design, network planning, market entry and go-to-market across Europe, the Middle East and Asia. We also work with mobility and emerging technology companies.
The meaning of Qì
At its heart, Qì 气 is the idea of something that is alive, moving, connecting and creating momentum. It is the force that makes things happen rather than simply exist.
For us, Qì represents movement with purpose: connecting ideas, expertise and relationships across China, Europe and the Middle East, and turning that
What we do
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Distribution model design through partner selection, network planning and go-to-market execution.
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We take ownership of the plan and its delivery under real market pressure.
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We step into the operating role until the right permanent appointment is in place.
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Automotive distribution at the core, with a distinct practice for Chinese OEMs going global.
Why clients choose
Qì Advisory
Operators do the work.
The senior person in the first conversation is the senior person on delivery. No handover to a junior team.
We take ownership.
We embed into the leadership team and carry the outcome, with disciplined project governance behind every milestone.
We stay until it works.
When execution stalls, we step in rather than recommend. The mandate closes when the result is real, not when the deck is delivered.
Some build reports.
We build relationships.
PROPRIETARY EXECUTION SYSTEM
QìSelect
We built the tool because no major firm bothered to.
QìSelect replaces fragmented Excel models and static slides with one transparent system: audit-ready dealer selection, network planning on real traffic, SOP mapping and live business-case simulation.
THREE PROJECT SNAPSHOTS
What ownership
looks like
9
Months
From zero presence to a fully operational distribution network across three international markets.
40+
Dealers
Qualified, assessed and benchmarked using our proprietary QìSelect methodology.
3
Markets
Europe. Middle East. Asia.
One strategy. One operating model.
WHERE WE ARE
On the ground.
Where the work happens.
Europe.
Middle East.
Asia.